Karen Massey
2026Book, Web, Academy, Platform
Entrepreneur. We wrote and published her book, built her website and online academy, and are now building her full platform.
5 Roles Lab — Creative technology studio
- (Manchester & remote)
- (Books · Web · Platforms)
- (8 clients, 5 roles)
We don't do small things5 Roles Lab—ReelAmbition + Excellence
Scroll
Media production, web, software and bespoke platforms — built by one team that does all five.
2026 reel — 94 seconds
Hello!
5 Roles Lab is a creative technology studio. We produce the media, design the brand, and build the websites, software and bespoke platforms that ambitious companies actually run on. Five disciplines, one room, no handovers.
(Trusted by growing teams)
Clients include Karen Massey, Made Running, Pierre Humphrey, Business for Breakfast and Two Brews.
Selected projects
(8 projects)
Made Running
2026Complete Platform
A complete platform built from the ground up, with ongoing support.
Pierre Humphrey
2026Web, Content, Lead Gen, Systems
Personal trainer. Website, content, a lead generation engine and the systems to run his business.
Business for Breakfast
2026Academy, Platform, Content
International networking business. An online academy, platform and content.
Two Brews
2026Platform, Data Collection
Charity. A bespoke platform with a data collection system.
Fitness & Wellness Platform
In buildPlatform
A bespoke platform for a fitness and wellness company. Currently in build.
Curated CK
2026Strategy, Organic Growth, Lead Gen
Luxury womenswear wholesale. A strategy consultancy engagement — moving their growth from paid ads to organic traffic and lead generation.
Exhale
2026App, Product Design, Platform
Debt wellbeing app. Inhale peace, exhale debt — a platform that helps people name their debts, build a plan and breathe easier.
Humble brag
Creative and full-stack engineering, under one roof, on one invoice.
- (8 clients)
- (Books to platforms)
- (5 disciplines)
From concept to final cut: brand films, product, documentary and social. We turn one shoot into months of content instead of a single hero spot.
See the reel ↗Hand-built websites, not page-builder sludge. Fast, accessible, easy for your team to edit, and designed around the one action your site exists to cause.
See web work ↗Typed end to end, tested, observable. We put a usable v1 in your hands in weeks and then iterate with you in the open — no six-month black box, no agency hand-wave at the demo.
See software work ↗The system your business actually runs on, built to fit instead of rented by the seat. Multi-tenant CRMs, client portals, booking and ops tooling — shipped with the source, owned outright by you.
See platform work ↗Your name as the asset. We build the positioning, content and offer stack together, then the products and platforms that turn an audience into recurring income — the same path we've taken founders down from book to academy to platform.
Talk Brand & Wealth ↗Their words, not ours
They changed my life. I've never been the same since working with Nelson and his team. Success after success. Wow, just wow.
Just excellent.
Five roles, one room
(The lab)
Two founders. Five roles. No handovers.
Nelson & Angelo. Two people, all five roles.
(We're ready!)