Reinventing Business for Breakfast (BforB)

The Client

Mel is co-founder and CEO of Business for Breakfast (BforB). BforB is the original UK breakfast networking business, founded 25 years ago to help people meet over breakfast and do deals. Today it's an international franchise with sites in the UK, Spain and the Czech Republic.

The Challenge

Competitors copied the BforB model, and the business went into decline.

What We're Building

A new lead generation engine for the whole franchise network.

• A landing page that speaks directly to members and prospects
• A members' platform where users log in, interact and chat
• Bespoke software development
• Video content and photography
• Mel's personal brand: a book and LinkedIn positioning as a thought leader building a generational business

The Results So Far

A modern digital foundation for an international franchise, with Mel positioned as the experienced leader taking BforB into its next generation.